New Yorkers are lucky to have the recent addition of the Bowery Nike Stadium in their neighbourhood for the World Cup this year. Completed in May 2010, Nike Stadiums are multi-purpose event destinations. With stadiums already in Berlin, London, Milan, Paris, and Tokyo, the Bowery visual-experience can be summed up as an organically-strewn triangle sports party.
Featuring an interesting use of pegboard for visual effect, the layering of micro pegboard over macro not only provides a sense of depth and acts as a product highlighting tool, but also paves the way for huge functionality and versatility in the future for the mixed-use environment. From the images, it appears that the walls and merchandise can be playfully planogrammed like a game of tangrams – indicating a sign of smart and adaptable retail design.