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You are here: Red Leaf Retail Concepts Inc. / 2010

Archive for year: 2010

Paris Opera Apple Store

06 Jul 2010 / 0 Comments / in Blog/by redleafretail
  • A peek at the surrounding Parisian cityscape

Apple just recently opened the doors to their stunning new store on the weekend in France.  Set in a former bank, the Paris Opera Apple Store is a refreshing sight in comparison to the usual mall Apple Store.  Unobtrusive and respectful of the Parisian cityscape, the new store is a delightful amalgamation of historic architecture, innovative technology, and stunning product design.

What would retail experiences be like if all major companies integrated their brick and mortar stores uniquely to their local environments?  What if there were no such thing as 40 page in-store guidelines to adhere to?

- Heather

Scent Marketing

05 Jul 2010 / 0 Comments / in Blog/by redleafretail
  • http://redleafretail.com/wp-content/uploads/2011/10/OLFACTORY-Sketch2.jpg

There is an emerging trend in retail that you have likely encountered during your last trip to the mall. It’s known as scent branding. Retailers like Abercrombie & Fitch have been using this technique for years but it is becoming more apparent in several other retail segments.

The theory behind using atmospheric scent is that smell is considered to be the strongest of the five senses. The olfactory bulb is directly connected to the limbic system in the brain; this is the area that controls behaviour and emotion. (Refer to diagram below) Scents help trigger memories and evoke emotions it can also help consumers associate with a particular brand.

This ambiance tool needs to be carefully used, what may draw one person into the store may repel another! Therefore subtle more neutral aromas are likely more fitting. The scent should also complement the product offering i.e. baby powder fragrance in a children’s apparel store or coconut oil scent in a swimsuit department, which UK retailer Harrods used.

What are your thoughts? Do you think scent branding provides an improved retail experience?

- Veronica

2010 World Cup Inspiration

30 Jun 2010 / 0 Comments / in Blog/by redleafretail
  • Nike Bowery

New Yorkers are lucky to have the recent addition of the Bowery Nike Stadium in their neighbourhood for the World Cup this year.  Completed in May 2010, Nike Stadiums are multi-purpose event destinations.  With stadiums already in Berlin, London, Milan, Paris, and Tokyo, the Bowery visual-experience can be summed up as an organically-strewn triangle sports party.

Featuring an interesting use of pegboard for visual effect, the layering of micro pegboard over macro not only provides a sense of depth and acts as a product highlighting tool, but also paves the way for huge functionality and versatility in the future for the mixed-use environment.   From the images, it appears that the walls and merchandise can be playfully planogrammed like a game of tangrams – indicating a sign of smart and adaptable retail design.

Digital Media – Coming of Age

07 Jun 2010 / 0 Comments / in Blog/by redleafretail
  • Click here to follow link.

Retailers are beginning to recognize the benefits of using digital displays to influence consumer decisions. It allows consumers to create their own individual experience based on the digital elements they choose to interact with.

As demonstrated in the photos, this technology has been implemented in-stores using touchscreen components to help educate consumers, provide ease of navigation while displaying virtual images of the product on the user’s body without having to physically try it on. Interactive technology such as this has helped brands increase their sales (ie. 85 percent increase in sales at the Tissot concession in-store). For more information click on the Tissot photo.

- Maggie

One exhibitor’s experience at CES 2010

12 Feb 2010 / 0 Comments / in Blog/by redleafretail

Preparation to exhibit at a show like CES is a daunting task. Forget about designing the booth, forget about manufacturing the booth, forget about working out the hundreds of logistical details and forget about insuring that this all gets done on time. Somehow all of this just gets done!

But that is just the start. To be successful a company needs to have all of its marketing ducks in a row. Is the mailing list up to date? Does the email blast include recently released products? Is the take away properly branded? Are the show promotions organized? Are appointments booked? Are the scripts prepared? Has the website been updated? And on and on it goes…

Yet prepared we were! As an exhibitor unlike any others, Red Leaf Retail Concepts provided visitors an engaging experience, different from that offered by the myriad of consumer electronic manufacturers. While most attendees were looking to secure product to resell or checking out the competition, Red Leaf tantalized the retailers and stirred the imagination of CE manufacturers with it’s fresh approach to in-store shopping.

The response was overwhelming. Both retailers and manufacturers agreed today’s consumer needs a reason to leave home to shop. Store environments must reflect the expectation of the modern shopper. Consumer electronics need to be showcased to engage and excite the potential buyer.

We did that at CES! We engaged through interactive media and through dynamic presentation and delivery of product information and specifications. We excited through the use of holographic messaging and via product purposed lighting. We positioned product to be accessible.

And visitors to the booth got it and embraced it!

This exhibitor’s experience at CES 2010 can be summed up in one word…. exhilarating!

- Alfred

Paradigm Retail Tools launch at CES 2010

29 Jan 2010 / 0 Comments / in Blog/by redleafretail
  • Paradigm Retail Tools - CES 2010

Red Leaf Retail recently returned from the 2010 Consumer Electronics Show, where we participated as an exhibitor for the very first time. We also launched our new Paradigm Retail Tools concept, an innovative and forward-looking set of  shopper marketing initiatives to enhance the retail environment and improve the shopping experience.

Check out the video above to learn more. Be sure to select 720p HD in the bottom right corner once the video starts to get the best resolution!

- Bev

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// CASE STUDIES

  • Sony Bravia LCD TV DisplayOctober 13, 2011, 8:47 pm
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// RECENT NEWS

  • Technology Partner IntelMarch 7, 2012, 1:03 pm
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