Sony wanted to differentiate their company from competitors in the market and within the retail environment. Red Leaf created real estate later dubbed ‘WEGA Islands’, where products were placed on a platform that allowed numerous SKUs to be displayed at the consumer’s eye level. This capability helped Sony sell more units and increase their sales margin. This program also introduced the first home theatre endcap, a concept that was innovative at the time but is now considered to be standard within the industry
Sony Digital 8 Digital Handycam
Sony’s objective was to find a creative and cost-effective, small-footprint branding solution for the camcorder category. Red Leaf was the first to saturate this market with its creative concepts and calls to action, allowing retailers the flexibility of showcasing the product anywhere within the store footprint. The idea of displaying signage directly on the display was a first for its time.
Sharp wanted to reinvent its brand at retail and take advantage of the emergence of LCD flat-panel TVs. Red Leaf created a bold, modular design that displayed multiples sizes and SKUs with bright colours creating a huge departure from the typical dark colours in use at the time in the consumer electronics industry. As a result of this program, Sharp rose to market leader status within the category.
Sony Microsystems Display
Sony needed a concept to boost its market share beyond the current 20%. They required a display that held multiple SKUs to showcase different product styles within a small footprint. Red Leaf created a sophisticated, sustainable multi-level display that helped increase their market share to 80%. This display can still be found in stores today.
Sony Bravia LCD Flat-Panel TVs
Sony was exiting the plasma market to focus on LCD flat-panel TVs. Red Leaf created a concept that not only helped to rebrand the company within the home entertainment category, but the predominant colour (red) used in the display became Sony’s global colour within the category, marking a significant departure from their corporate colour blue. The concept consisted of lighting to enhance the product, a clean look and interactivity, all of which have since revolutionized the retail presentation of LCD TVs.
RIM BlackBerry Storm Launch
At the time of this launch, AT&T and Apple were leading the consumer smartphone market. Verizon and RIM were leading the business smartphone market and were eager to devise a program that allowed BlackBerry to take market share from Apple. Despite tight turnaround restrictions and strict store branding requirements, Red Leaf implemented a concept that created destination points for consumers within the Verizon retail environment, making this the most successful launch in RIM history.
Bell ExpressVu Launch
Bell ExpressVu required a functional pallet display for big box giant Costco. This concept was created to showcase multiple units alongside its product information pamphlets while creating ease of mobility within the warehouse club environment. It's compact and informative design helped Bell maintain and increase market share within the competitive satellite TV market.
Samsung LEDTV Series
This program was the first third-party display authorized by Best Buy, representing a major investment by Samsung and a significant level of trust from Best Buy. Red Leaf developed an interactive custom wall display to showcase rich media and highlight key features and benefits. This program set a new standard for consumer engagement at Best Buy and enabled Samsung to become #1 in the category.