Apple just recently opened the doors to their stunning new store on the weekend in France. Set in a former bank, the Paris Opera Apple Store is a refreshing sight in comparison to the usual mall Apple Store. Unobtrusive and respectful of the Parisian cityscape, the new store is a delightful amalgamation of historic architecture, innovative technology, and stunning product design.
What would retail experiences be like if all major companies integrated their brick and mortar stores uniquely to their local environments? What if there were no such thing as 40 page in-store guidelines to adhere to?