Retailers are beginning to recognize the benefits of using digital displays to influence consumer decisions. It allows consumers to create their own individual experience based on the digital elements they choose to interact with.

As demonstrated in the photos, this technology has been implemented in-stores using touchscreen components to help educate consumers, provide ease of navigation while displaying virtual images of the product on the user’s body without having to physically try it on. Interactive technology such as this has helped brands increase their sales (ie. 85 percent increase in sales at the Tissot concession in-store). For more information click on the Tissot photo.

- Maggie