Christopher Potter

CEO & Founder

Chris Potter has an Honours Degree in Visual Communication from NSCAD, one of the leading design programs in the world. He transferred his graphic and marketing creative abilities to the fields of retail and industrial design in the late 80’s. His unique vision to intersect visual communication and industrial design within the retail environment created programs which elevated the brand identities for major CE companies. Many programs implemented, introduced trends and strategies used today regarding cross category marketing, shop-in-shop or department destinations, organic retail environments, sustainability and brand continuity between categories.