One exhibitor’s experience at CES 2010
Preparation to exhibit at a show like CES is a daunting task. Forget about designing the booth, forget about manufacturing the booth, forget about working out the hundreds of logistical details and forget about insuring that this all gets done on time. Somehow all of this just gets done!
But that is just the start. To be successful a company needs to have all of its marketing ducks in a row. Is the mailing list up to date? Does the email blast include recently released products? Is the take away properly branded? Are the show promotions organized? Are appointments booked? Are the scripts prepared? Has the website been updated? And on and on it goes…
Yet prepared we were! As an exhibitor unlike any others, Red Leaf Retail Concepts provided visitors an engaging experience, different from that offered by the myriad of consumer electronic manufacturers. While most attendees were looking to secure product to resell or checking out the competition, Red Leaf tantalized the retailers and stirred the imagination of CE manufacturers with it’s fresh approach to in-store shopping.
The response was overwhelming. Both retailers and manufacturers agreed today’s consumer needs a reason to leave home to shop. Store environments must reflect the expectation of the modern shopper. Consumer electronics need to be showcased to engage and excite the potential buyer.
We did that at CES! We engaged through interactive media and through dynamic presentation and delivery of product information and specifications. We excited through the use of holographic messaging and via product purposed lighting. We positioned product to be accessible.
And visitors to the booth got it and embraced it!
This exhibitor’s experience at CES 2010 can be summed up in one word…. exhilarating!