Click on the above slideshow for an in-depth look at ASSOS’ New ProShop.
What goes up must come down!
With the explosion of in-store marketing, the rate of brand spending has increased drastically while traditional advertising has taken the backseat. Approximately 95% of brands are placing more focus on maintaining or increasing their in-store marketing spends, while de-emphasizing television and newspaper advertising.
ASSOS’ advanced high-tech cycling apparel paired with attractive models and modern sleekness helps to create compelling in-store experiences. Their store concepts really are a true reflection of the brands identity, operational capabilities and the constant evolving consumer behaviours.