We are extremely excited and proud to announce that we placed 2nd in last night’s Digital Signage Expo (DSE) Apex Awards Competition. Continuous investments in technology and research in helping to provide clients with consumer engagement solutions has led us up to this moment. Our interactive digital display was well-received and just one of many impressive DOOH solutions and concepts shown last night.
Congratulations to all nominees and see you at DSE 2013.
-Maggie
See how Red Leaf’s Guided Selling Platform answers one of the most critical challenges facing the Digital-out-of-Home industry.
Are you attending this year’s DSE show? If so, we would love the opportunity to meet with you to discuss our latest technologies and concepts. Contact us at info@redleafretail.com or 1-888-872-7775 to schedule an appointment.
Looking forward in meeting with you to discuss the many advancements and opportunities within today’s DOOH industry.
While there, we will be attending the Apex Awards Dinner, where Red Leaf is a finalist in the “New Concept” category. Please read blog for more information.
Digital Signage Expo (DSE) Apex Awards is an annual competition that honours innovation found in technologies that are deployed in the global DOOH (Digital-Out-Of-Home) industry. There are eleven awards categories, New Concept (future-forward digital signage applications in either design or prototype stages) being this year’s new category offered. This couldn’t have happened at a better time as it aligns with Red Leaf’s latest technologies which will be launched at an upcoming show.
Red Leaf has been investing in technology and research to create programs and solutions for clients, helping them assist and guide shoppers along the path to purchase. Our new product ‘Consumer Engagement Platform’ is an interactive wall that encompasses digital signage, guided selling applications and much more technological advancements.
With this being said, Red Leaf is excited to announce that we are 1 of 3 finalists in the New Concept category.
-Maggie
You are on the way to that sunny destination; you have finished being interrogated by that customs officer on a power trip and you have made it through the invasive security pat downs. At this point you are on your way to your gate when all of a sudden you see a vision. It is beautiful and breathtaking one… No it isn’t the art sculpture in the terminal! It is stores! Lots of them! Duty free, gift shops, and clothing stores including luxury brands!… Aren’t you glad you gave yourself that extra time! It is now time to shop before the take off!
Over the years airports and retailers have had a symbiotic relationship with one another; airport operator’s benefit from lease revenue and retailers profit from steady foot traffic and the ability to reach a broader target market.
Key metrics for airport retail designers are “transfer rates”, “retail dwell” and “sight density”
Transfer rate refers to the rate of passengers that are staying in the terminals between flights as opposed to those catching planes and those on the way out after arriving.
Retail dwell refers to the length of time passengers reside in a retail space.
Sight Density refers to the number of passengers that are directed through a particular space.
Although leasing costs for retailers within airports are substantially higher- approximately $150-$200 per square foot compared to $20-$50 per square foot in a mall setting, the returns can be high. Take UK knitwear retailer Pringle of Scotland. Their small terminal 3 shop has twice the sales per square foot than its boutiques in central London.
Here are some other neat facts about retail and retail transactions at London’s Heathrow Airport – recipient for the second year in a row of the Skytrax World Airport Award for Best Shopping.
What are your thoughts on airport retailing as a consumer? Are your expectations even higher in this type of environment? Have you seen any innovative concepts you would like to share?
Write us your comments.
- Veronica
[1] http://www.heathrowairport.com/about-us/media-centre/press-releases/heathrow-scoops-skytrax-world-airport-awards
Red Leaf Retail Concepts Inc. would like to welcome you to our new corporate website and look.
We are also pleased to announce that Red Leaf Retail now offers four distinct yet complementary divisions to better service and fulfill your needs.
Red Leaf Retail Concepts Inc. will be launching our Consumer Engagement Platform at the National Retail Federation’s Annual Convention & Exposition in New York City, from January 16-17, 2012.
Come visit us at Hall 3A, booth #2931 at the Jacob K. Javits Convention Center.
Click on the above slideshow for an in-depth look at ASSOS’ New ProShop.
What goes up must come down!
With the explosion of in-store marketing, the rate of brand spending has increased drastically while traditional advertising has taken the backseat. Approximately 95% of brands are placing more focus on maintaining or increasing their in-store marketing spends, while de-emphasizing television and newspaper advertising.
ASSOS’ advanced high-tech cycling apparel paired with attractive models and modern sleekness helps to create compelling in-store experiences. Their store concepts really are a true reflection of the brands identity, operational capabilities and the constant evolving consumer behaviours.
- Maggie
More and more companies are introducing modern contemporary, open-concept, creative, bright and spacious working environments. With corporate giants such as Google and Pixar demonstrating great success with their non-traditional workplaces, an increasing amount of people are embracing the idea. These new concepts have proven to be a stimulus for the human mind and an inspiration for innovation. Open-concept office work space encourages collaboration and synergy amongst all teams making for a more productive and effective work environment. Most of all, it emphasizes the company’s creativity and personality.
- Maggie
Debuted in 2009 NRF, Frog design and Intel worked together building a point-of-sale kiosk design. The kiosk combines the experiences from a real life shopping experience with the informative benefit of online shopping. It contains touch screens on different surfaces to allow unique and dynamic employee-customer interactions. The interactivity of the display allows users to view reviews, recommendations, store information and sales.
“The design also provides opportunities to increase revenue through digital signs, intelligent cross-selling tools, and targeted ads.”
- Terrence
