the last three feet

At Red Leaf Retail, we’re enthusiastic advocates for shopper marketing. Our vision is to revolutionize the shopping experience for retailers and consumers alike. Our focus is the last three feet in the retail environment where shoppers become buyers. It’s this critical point that ultimately determines success or failure for any product.

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why we do it

Shopper marketing is a relatively new concept for many companies, but not Red Leaf. From the very beginning, we’ve been enthusiastic advocates for improving the retail environment and delivering consumers a more rewarding shopping experience.

Contrary to traditional marketing programs that emphasize brand-building techniques such as television, print and online advertising, shopper marketing focuses on the importance of point of purchase communication as the starting point for consumer education and engagement, not the end.

For more than fifteen years, Red Leaf has been educating clients about the benefits of interactive in-store experiences, where shoppers become buyers. By maximizing our clients’ marketing investment within the retail environment, we help them increase sales and gain market share against competitors who continue to use traditional methods.

Now that the rest of the world has begun to embrace what we’ve known for years, we can confidently declare that shopper marketing - with its focus on in-store consumer behavior and emphasis on ROI - is poised to become the driving force in retailing today.