Paradigm is for retailers and manufacturers striving to implement a progressive retailing strategy to meet the challenging consumer electronics environment of today and tomorrow.

Paradigm is a bold new shopper marketing advocacy concept that has been in development since 2008. It’s a direct offshoot of the hundreds of consumer electronics programs that Red Leaf has developed during the past fifteen years to improve the retail environment and enhance consumer interaction. The retail tools incorporated into the Paradigm concept utilize research, design, technology and strategy to maximize the retail environment to its fullest.

Though it is born from the consumer electronics industry, Paradigm is a flexible, highly-customizable shopper marketing system that can be implemented by many industries and for many products. Paradigm has been developed to meet the needs of consumers asking for a more enjoyable, interactive retail experience.